Internet Marketing – Where to Start and How?

So you are looking at getting into Internet Marketing, but where to start and how?…….

The benefits that working from home online are plenty. Other than the great passive income that can be earned if done correctly, the simple fact of the matter is, that this way of working can also give you so much more. For example, having the freedom and flexibility to work wherever and whenever you choose may enable you to spend more time with friends and family and it can also offer an escape route from the 9-5 drudgery, that many people are tied into. This is why so many people are getting into this whole working from home online thing!

So is it hard work?……Well it certainly can be to start.

Does it take time?….. Like any business it takes time to be successful (although this can still be achieved quicker than a “bricks and mortar” business) This is not a get rich quick scheme. Instead we are talking about building the foundations for a sustainable long term income.

Is it worth it?…. You bet it is! There is nothing greater than taking a two week vacation and still seeing money flood into your account. Or, alternatively waking up in the morning and checking your Paypal or ClickBank account and realize that you have made sales whilst you were sleeping. What other type of business gives you this!

I guess you’re saying..Okay…so I totally get the whole lifestyle thing….. but when it comes to the nuts and bolts of internet marketing, where do I start? right

Well like any job, learning exactly how to make money online is a skill. But you know the great thing about a skill?…….. Just like learning to cook or to drive, learning how to make money using the internet is a skill that is most definitely teachable!

One of the main problems is that there are a lot of people who will get the beginner to sign up under the pretence of some sort of teaching program but what they are really doing is to use the program as a vehicle to promote (in most cases) lame products. In cases such as these, all this does is to leave the newbie even more confused and frustrated than they were before they started their online journey and certainly more out of pocket.

Okay so what’s the good news?

Well, there are a handful of very good internet marketing teachers out there, that aren’t trying to sell you their latest product, or service. On the contrary, they want you to succeed. Your success is their success and when you start making money, they gain a lot of credibility. Some of these courses will take a complete newbie and guide them through the minefield that is internet marketing, using the exact same methods that they have also used to make some serious money online. So it is important to align yourself with somebody who has some excellent credentials and positive teaching reviews. And this is probably the best place for a newbie to internet marketing, wanting to know where to start

One thing worth mentioning here is that all good businesses need some kind of a system in place in order to work, and this is certainly no exception and in order to begin internet marketing, you will need four other vital ingredients to build a successful online I.M business. They are as follows…

The correct mindset
Having a positive attitude to learning new skills is vital to this business and there may well be days that you want to throw in the towel. However, remember that this is a marathon and not a sprint and having the correct mindset will get you through these barriers.

Marketing skills
This business is called internet or affiliate marketing therefore it is important to understand how to market a product in the correct manner. You could have the best product or service in the world but without the vital marketing skills needed to promote your product, you won’t have a business.

Understanding some very simple web skills
Having a web presence is vital to your business and this is something that you cannot do without. Therefore this means acquiring the ability to implement some very simple web skills in order to succeed. This isn’t as hard as it seems, but it can be a little overwhelming to someone who has never contemplated having their own website. Again this is a teachable skill and once you have learnt this, it is with you for life.

Having something to sell
The end result and the way that internet marketing works is to ultimately sell products and services to people that need it. Therefore product selection is important and can come in many different guises. They can be a “physical” type product or they can be a digital product in the form of a downloadable Ebook. Or finally they can be a course of some kind that people sign up to. However one thing to remember is that this is the “end” result and therefore the product should be thought about last. I will explain this in a little while…….

These 4 fundamentals are the main ingredients to successfully understanding the components of internet marketing…….where to start on the other hand, is where some people get it horribly wrong…….

You see,, there is one other vitally crucial point that countless people fail to grasp in this business and it is as follows.

You may have heard the saying that “the money is in the list” right! Well this is probably the most important thing in internet marketing.. You see without your list, the cold fact of the matter is that you simply won’t have a sustainable business! I mean, sure… you might be able to sell a few products, but this business is all about repeat customers. This is how the vast majority of people make money online, and this is probably something that not everybody tells you.

So how does this work?

A savvy internet marketer will build a list by creating and nurturing relationships, then when they have a product that they deem worth selling, they blast out an email to their entire list. In other words they sell to people who are directly on their database. This is basically selling to people who have already signed up to your list because you had something of real value to offer. The would be buyer already trusts the seller and therefore when a product is eventually offered to them, chances are that they will feel more inclined to make that all important purchase.

This in effect is internet marketing – where to start 101

So to sum up……. if you want to be good have a successful internet marketing business, you need to learn the skills necessary in order to become good at marketing yourself. If you can change your thinking processes and ask yourself “how can I add value?” rather than… “how can I make money?”, then you will be way ahead of most people who enter the world of internet marketing. The simple fact of the matter is that once you have nurtured relationships by giving your customers something of real value, then the money side of things will inevitably follow. Hopefully this has given you an insight into the theory behind internet marketing. – where to start, and the understanding of it at least, might just be that little bit clearer.

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